About us
We're Jaeden and Roger, the two founders of RF Watches.
We started this brand because we were sick of what the watch market had become: overpriced, generic, and built around whoever charges the most. People pay thousands for a name on a dial. The movement is the same. The steel is the same. The precision is the same. Only the logo changes, and the price goes through the roof.
They call that prestige. We call it paying to show off what you spent.
So we built the watch we actually wanted
Luxury-looking watches without the markup. 316L stainless steel, Japanese NH35 automatic movements with 41+ hours of power reserve, sapphire crystal on most models. Watches inspired by the classics, made to be worn every day instead of hidden in a safe.
When you buy a watch you want the same four things we wanted: reliable, precise, good looking, and yours. Not a logo tax.
You are not stuck with our designs
This is the part we are proud of. Open the configurator on your phone and build the watch yourself: case, dial, hands, bezel, bracelet. Gold or silver. Bold or minimal. Your name or your logo on the dial. Any combination you can picture, we can build.
The big brands will never let you do that.
How it is made
Nothing sits on a shelf waiting for a buyer. Your watch is assembled by hand, one at a time, after you order it. That is why it takes a few days longer than something pulled out of a warehouse, and why no two orders leave here exactly the same.
Most of our watches are assembled in Spain, in our own workshop and with partner workshops in other Spanish cities. For certain custom orders, assembly may take place in one of our international partner workshops, when specific components are only available through them. If you want to know where a particular watch is assembled, ask us before you order and we will tell you straight.
What you get from a small brand
- Two years of warranty on the movement. If it stops keeping time under normal use, we repair or replace it.
- 30 days to return a standard model. Watches built to order in the configurator are personalised, so those are not returnable.
- Free shipping, taxes and duties included. Nothing to pay when the parcel arrives.
- You write to us, we answer. No ticket queue and no middlemen.
We are not the brands we are inspired by
Our watches are original pieces inspired by classic designs. They are not replicas, and we are not affiliated with, endorsed by or connected to any other watch brand.
One-off pieces, engraving and B2B
We regularly build single pieces for people who want something that does not exist yet: a specific dial, an engraving, a logo, a run of watches for a company or a club. Have a look at custom projects or simply write to us.
Luxury should not depend on a logo. Have a look at the watches or design your own.